Featured Publications
How Sports Wins in the Audience Economy - Operative Blog
The Great Convergence: Five Trends That Defined Cannes Lions 2026 - Operative Blog
The Future of Local Media Isn't Broadcast vs. Streaming. It's Broadcast + Streaming - LinkedIn Blog
Op-ed: How the FIFA World Cup spotlights athletes as premium media brands - MSN
2026 Outlook: Operative’s Dave Dembowski on agentic AI transforming media buying and selling - NewsCast Studio
The World Cup is not just the world’s biggest sporting event; it's the largest temporary Ad Network - Operative Blog
Streaming Widens The Gap Between the Game and Your Screen - TV Tech
NBA’s Local Ratings Slump: A Symptom Of The Shift From Cable To Streaming Ad Exchanger
Televisionation—Talk Back to Television: Operative’s Dave Dembowski on Data and AI - Talk Back to Television
The Death of The Late Show Is the Canary in the Linear Coal Mine - Ad Week
Live Sports Is Driving Innovation in Ad-Tech - Streaming Media Europe
Why the Gap Between the Game and Your Screen Is a Business Problem - Streaming Media
Media companies must embrace the era of athletes as creators Sports Business Journal
NBCU’s Winter Olympics sellout proves the value of linear streaming - NewsCast Studios
Rewriting The Ad Playbook To Bring Linear & Streaming Together -TV News Check
Linear needs a common definition for digital and broadcast - The Current
Op-Ed: Why the NBA’s Local Ratings Drop Signals a Streaming Shift - Sportscal
What the WNBA tells us about the future of fan engagement - Insider Sport
How the NFL is Conquering the Digital World - Operative Blog
Hybrid Models and the Evolving Battle Between Streaming and Broadcasting - Digital Studio
Olympic Shift: Streaming’s moment to redefine TV advertising - NewsCast Studio
NAB 2024 review: AI takes centre stage - CSI
NAB Show Preview: Streaming as the new normal for broadcasting - NewsCast Studio
2025 trends and predictions: AI maturity - CSI
It’s the F.A.S.T Show - EuroMedia
Record U.S. Election Spending in 2024 Will Generate New AdTech Innovations - Streaming Media
Unlocking Media’s Future: Catalysts for Growth - Operative Blog
Live Streaming Takes Brand Advertising Full Circle - Ad Monsters
Why Streaming is the new Olympic Gold for Advertisers - Broadcast Sport
Opinion: How streaming sports give advertisers the chance to be more personalized and targeted - TVB Europe
Industry Insights: Local broadcasters embracing FAST and forging new partnerships - NewsCast Studio
Viewers love FAST TV, and advertisers are following suit - NewsCast Studio
Pause ads are the latest streaming innovation, prepare for more - TVB Europe
How DCO is changing the Streaming Media Landscape - Broadcast Pro
Modernizing Media Revenue Management: Navigating the Complexities of Linear, Digital, and Beyond - TV Tech
2024 Trends and Predictions - CSI
Operative Gives Streamers Flexibility and Scale: Q&A with David Dembowski - Operative Blog
Convergence Gives Publishers More Ways To Sell Their Inventory - Broadcasting & Cable
People on the Move - Ad Age
